“AI isn’t just changing how we market – it’s redefining what’s possible,” says Courtney Keating, Acxiom’s CMO. “When you combine connected data with AI-driven personalization, you don’t just reach ...

As enterprises rush to embrace Generative AI (GenAI), many quickly realize that technology isn’t the first hurdle, it’s the data.

It's not just students, more professors are using AI in the classroom. But they say more guidance is needed on how to use the technology.