Stores become smarter when they privilege the first two sources. Zero party data gives permission. First party data gives truth. Together they create a foundation that is reliable and respectful.

I’m the deputy managing editor of the hardware team at PCMag.com. Reading this during the day? Then you've caught me testing gear and editing reviews of laptops, desktop PCs, and tons of other ...

You’ve built your website, polished your product catalog, and finalized pricing. Now you’re ready for the final step before ...