When writing your case study, I suggest going over the details as if you were telling a story. You can get plenty of important information by interviewing customers you want to use in your report.

Here are five must-have elements that can turn your case studies from another thing that gets looked over to engaging lead generators that prospects want to read.

Here's how to write a case study that showcases the benefits of your product or service and turn visitors into buyers, clients, or customers.

Case studies are like condensed action films—full of characters, plot, and conflict—in which, thanks to your help, the clients get what they want. Part of a case study's persuasive power comes from ...

An M.B.A. course finds an alternative way to use case studies in the classroom.

How to Write an Advertising Case Study. A carefully crafted advertising case study tells potential advertisers how your medium helped a company build their brand or make more sales. Case studies ...

An effective case study starts with a great interview. These five tips will help you ask relevant questions and elicit answers that build persuasive case studies.

A case study is a simple document that can become your best performing sales tool. Want to showcase your skills and talents to convince prospective clients to invest in SEO? Follow these tips to make ...