Using Cognitiv, an advanced AI-powered advertising platform, Industrious was able to reduce overall cost-per-lead and improve ...

NP Digital, a digital marketing company specializing in helping HVAC businesses grow, has quickly become a leader in lead generation for the industry. Founded by Noah Pakutka, a marketing expert with ...

APEX Consulting's latest initiative provides agencies with a structured framework for client acquisition through paid ads.

Marketers accustomed to fine-tuning audience segments and manually adjusting ad parameters are finding themselves in a new ...

Lead generation campaigns are the lifeblood of modern marketing, driving sales pipelines and revenue growth. However, a pervasive issue undermines these efforts—junk leads. While businesses ...

Now, all sales, app, and lead generation campaigns can benefit from AI capabilities that have been proven to enhance performance. Additionally, Meta is introducing an “Advantage+ activated ...

Here are three distinct ways the new era of technology can enable advisors to streamline their prospecting and lead gen efforts.

White papers designed for lead generation must take a soft-sell approach ... should provide a comprehensive historical analysis that reveals how your white paper campaigns are performing. Simply ...

The impetus for forming the Lead Quality Alliance arose from discussions between its founding executives during a national marketing conference. They shared concerns about increasing regulatory ...

There are several conventional methods by which energy is being stored such as flywheels, batteries, compressed air, & pumped ...

The decade-long energy transition campaign never really took hold, and now appears in retreat as coal makes a resurgence in ...