Perfectionist is a cloud-based Translation Quality Evaluation platform that helps teams run automatic and human-in-the-loop evaluations ...
NEW YORK —Novocap’s Cadent has acquired VuePlanner, a YouTube video ad planning, optimization, and measurement company in a ...
New capabilities strengthen cross-platform campaign reporting suite; CCR rebranded as Cross-Platform Campaign ResultsRESTON, Va., Dec. 15, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global ...
As organizations scale from co-pilots to fully autonomous digital colleagues, the challenge is building smarter operating ...
A multilayered semiconductor acting as an optical sensor opens the way to miniaturized, adjunct spectrometers.
As consumer behaviors shift and digital touchpoints multiply, the once-reliable linear marketing funnel is giving way to a ...
Horizon Deepens Nielsen Partnership, Enabling More Efficient Spending and Clearer ROI . Expanded relationship also includes ...
Altheda Medical Center received the 2025 Global Recognition Award for its integrated model, which unites primary care, ...
For decades, TV has been sold on audience delivery. The size of the crowd was the determinant of value and ultimately, the ...
Click metrics tell part of the story, but overreliance skews budgets and strategy. Build PPC measurement frameworks tied to ...
CTV advertising was among the ad tech trends in 2025, and it will keep gaining momentum in 2026 and beyond. CTV ad spending ...