TikTok is rolling out a set of new artificial intelligence-powered advertising features, including the ability for marketers ...

Adobe's presence at Cannes Lions 2025 highlights the transformative power of creativity, marketing and AI. Through ...

Today at Cannes Lions, Adobe (Nasdaq: ADBE) announced innovations in GenStudio, its all-in-one content platform that ...

Amazon Ads and Roku are teaming on a landmark initiative that will give advertisers access to more than 80% of connected-TV ...

Influencer marketing has made its way into the B2B playbook, 59% of B2B buyers saying they consume creator content on ...

In today’s high-stakes, highly complex B2B landscape, 91 per cent of B2B marketers surveyed in the UAE say that grabbing ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

Amazon is making it easier for sellers to quickly create generative AI ads on its platform, sometimes with just a single ...

A new WPP Media forecast predicts creator ad revenue will overtake studios and media companies in ad revenue this year.

LinkedIn has introduced new advertising formats and expanded its capabilities on connected television to help B2B marketers ...