It's out with the old and in with the new for the University of Alabama at Birmingham; they're rebranding to make all of their logos the same.

The Wall Street giant set out to build a marketing 'army' under its first CMO. Some high-level insiders question whether it's paid off.

X users are weighing the decision to keep their followings or build them back up on alternative platforms after the election.

I love Market Basket. It was all in good fun. I would never, ever try to tarnish their brand," said author Madison Murray.

Here are specific steps marketers can take to promote unity: Review all customer communications to delete divisive language ...