VDM is a breakthrough discipline grounded in behavioral science. It recognizes that values—what matters most to people in life—are the most powerful predictors of behavior. These values aren’t just ...

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market ...

As artificial intelligence and automation redefine digital marketing, professionals must evolve from traditional execution to ...

The Securities and Exchange Commission’s (SEC) proposal to slash the effective interest-rate (EIR) ceiling for unsecured small loans — from 15% to 10% per month (it could be higher depending on data ...

The SAR 265 million expansion project will add a new wheat milling line with a capacity of 750 tons per day and a new feed plant with a capacity of 240 tons per day. The expansion will increase MC4’s ...

CQR, a cybersecurity firm specializing in operational technology (OT), has officially launched FENNEC, a next-generation cybersecurity platform designed to protect the industrial backbone of Saudi ...

UBS Global Technology and AI Conference 2025 December 1, 2025 2:15 PM ESTCompany ParticipantsPaul Maleh - Chairman, ...

Serious segmentation is not a mere snapshot of the market. It plots and overlays multiple layers: data on strategic human ...

That’s the power of agentic AI: It scales intuition, turning raw data into human-like responsiveness. Used responsibly, it ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

Bullish followers of a widely followed theory of market analysis that has remained relevant on Wall Street for more than a century can finally relax after three long years. A key tenet of the Dow ...