Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

Cooper Flagg strolled into UNLV's Thomas and Mack Center at 4:17 p.m., wearing Dallas Mavericks gear, bright white New ...

The Mavericks didn't take long to watch Cooper Flagg earn his first points. But he pulled off a poster moment for his summer ...

LAS VEGAS (AP) — Cooper Flagg strolled into UNLV’s Thomas and Mack Center at 4:17 p.m. on Thursday, wearing Dallas Mavericks ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

To celebrate Flagg Day and the next step in Cooper’s on-court journey, New Balance is releasing special-edition apparel both online at newbalance.com and in retail locations starting on June 23rd.

With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their basketball lineup.