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Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own signature shoe?
Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.
Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin Clark, KD and more
With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their basketball lineup.
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