Pacquiao and his wife were assessed a $55.8 million tax bill, including penalties and interest, for allegedly failing to ...

"Once in a while I pack some bags and take it to Germany with me" - Dirk Nowitzki on what he does with his old Nike gear ...

Olivia Smith, a 20-year-old forward, has made history by becoming the first female footballer to secure a £1 million transfer ...

Mays comes from an athletic family. She is the niece of Muhammad Oliver, who played defensive back at Oregon and was a ...

Tennis headlines tend to spotlight forehands and titles, but behind every trophy is often a financial story far more layered ...

Special Olympics and Nike announced a three-year global partnership, expanding on Nike’s more than two decades of support of ...

U.S. women's national team star Catarina Macario has reportedly signed a record-breaking endorsement deal with Nike that will ...

The way Michael Jordan and Tiger Woods became synonymous with Nike that type of partnership, because of the NIL market, can ...

After taking the college football world by storm as a true freshman last season, Jeremiah Smith is cashing in on his fame ...

The latter, he believes, is well supported by effective marketing and the many athlete endorsements it's managed to collect. Fourth-quarter tailwind ...

Memphis Grizzlies rookie guard Jaylen Wells is reportedly signing a multiyear shoe and apparel endorsement contract with Nike, according to Nick DePaula of ESPN. The 39th pick joins a star-studded ...

Ward finds himself among young athletes that have created the fourth shift in this endorsement logic. Olympians, the basketball wars, the Nike era, and now athlete over brand.