OpenAI’s Sora app went viral with unexpected and controversial AI-generated videos. The backlash pushed the company to enhance rights-holder controls and address deepfake risks.

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And it didn’t realize people might not want their deepfakes to say offensive things.

GenAI is currently evolving faster than most organizations can adapt. At the same time, most data platforms were not built for GenAI—they were built to power dashboards and batch analytics. Object ...