With its new Apps SDK built on the Model Context Protocol, developers can build data-connected apps that live within ChatGPT.

ChatGPT users can now interact with a handful of third-party apps directly within their conversations, OpenAI has announced.

The SDK is built on the open source Model Context Protocol (MCP), Altman said. That means developers that already use MCP ...

Clearly, this fits into the remit Turley was given when he joined OpenAI, which was to help "commercialize OpenAI technology” ...

ChatGPT can now recommend and buy products, but without input from real-live human reviewers, the chatbot would have nothing to offer.