Google Ads now lets Android App campaigns optimise bidding for view-through conversions, showing a shift toward video-driven performance.

Searchbloom expands its teams, AI workflows, and enterprise reporting systems to meet rising demand from US brands.Salt Lake ...

By giving viewers the ability to interact with an ad, marketers are enhancing the user experience, which is an important factor in building brand loyalty.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are starting to see big movement from the Google ...

Award-winning performance-driven search marketing agency Searchbloom has recently undergone a strategic expansion across its service lines ...

Click metrics tell part of the story, but overreliance skews budgets and strategy. Build PPC measurement frameworks tied to ...