The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers.

The pact unlocks more opportunities for brands using Amazon's Deliver Service Partner to reach consumers watching Hulu, ...

Brands are adapting fast. Across industries, businesses are moving from traditional influencer partnerships to more ...

“PayPal Storefront Ads gives merchants a powerful way to reach new customers and re-engage loyal shoppers by planting dynamic ...

Meta Platforms Inc. will begin showing ads inside of its WhatsApp messaging service, opening a new potential revenue stream ...

It’s that time of year again when the mega-yachts of titans of media, tech and advertising drop anchor in the Mediterranean ...

If WWE is unwilling to meet Roman Reigns’ value, AEW’s Tony Khan could seize the moment, reshaping the wrestling landscape in ...

The once-swaggering celebrity lawyer who represented adult film star Stormy Daniels was resentenced for dodging taxes and ...

The surge in cryptocurrency advertising several years ago led to a number of scams that in turn led to lawsuits against a number of well-known athletes and celebrities. Among them is Shaquille O'Neal, ...

Image via The New York Times If you’re a growing brand with an appeal to a large audience, celebrity endorsements may be a great ... and its competitors Drive sales for new product lines “Advertising ...

And yet, in Trump’s America, celebrity, proximity, and popularity often blur the lines between accountability and absolution. As Trump himself said, “It’s not a popularity contest.” ...

Loretta Swit’s M*A*S*H costars are paying tribute to her following her death at age 87. “Loretta was a supremely talented actor. She deserved all her 10 EMMY nominations and her 2 wins ...