Real-time measurement is key when proving how marketing is actually driving results for stakeholders and patients.

Spiro’s Virginia Ocampo discusses sports sponsorships strategies that are designed to drive measurable brand and business ...

Corals obtain energy in two ways: firstly, through photosynthesis by their symbiotic algae, and secondly by taking up small ...

While both Travis Hunter and Jalen Hurts stand at 6'1\", their physical builds and on-field roles diverge significantly.

Outcomes, properly defined, mean driving real-world business impact, not proxy metrics which often work against actual ...

From AI search and commerce media to measurement and consolidation, we share the seven trends that will shape marcoms over ...

Discover how to measure true training ROI by tracking essential call center KPIs like FCR, AHT, and CSAT that prove agent ...

The new dataset, published in Earth System Science Data by 16 scientists, shows a significantly cooler Earth from the late ...

If you want to maintain healthy cholesterol levels, the first step is knowing your numbers and what they actually mean—but at ...

A new study found that abdominal fat, or a “beer belly,” may be linked to harmful changes in heart structure, particularly in ...

Gartner predicted four years a big decrease in Net Promoter Score use as a CX metric in 2025. But it's hanging around.

An outline application for a plot north of Stoke Road, Hoo St Werburgh, has been recommended for approval by Medway Council ...