The opening scene of Jeep’s AI-generated commercial may look real to some and uncanny to others. Regardless, it has generated ...
Producing an end-of-year advertising campaign (or, specifically Christmas advertising campaigns, as related to this part of ...
A new survey from SiriusXM Media details the issues that many people have with the current state of TV drug ads—and ...
However, while the efficiency of AI can be impressive, the nuances of human creativity often elude algorithms. This is where the comic self-critique by the AI actor from the McDonald’s ad becomes ...
A Reuters investigation reveals the owner of Facebook, Instagram and Whatsapp decided to accept high levels of fraudulent ...
That’s the power of agentic AI: It scales intuition, turning raw data into human-like responsiveness. Used responsibly, it ...
Ad Context Protocol is an open standard, developed by Triton Digital and six other companies intended to simplify advertising ...
Discover why your holiday CPCs stay inflated even when you’re the only bidder -- and how smart marketers are reclaiming that ...
Promo materials should also refrain from positioning one approved biosimilar as better than another for the same reference product, per the document, and they shouldn’t suggest that a biosimilar is ...
Get a clear breakdown of Pinterest’s ad lineup, what each format delivers, and how to align them with specific campaign goals ...
A call for a ban on new advertising billboards is unlikely to be legal as the law stands at the moment, councillors heard.
Using easily accessible advertising data, Le Monde was able to pinpoint the identities, home addresses and daily routines of ...