Online gaming platform Roblox has improved its commerce capabilities by launching its commerce application programming ...

Fenty Beauty is among the companies testing new ways to merge virtual and physical shopping experiences to produce sales.

Roblox's stock surges on growth and cash flow improvements, but slowing growth and cost concerns may pressure valuation.

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences.

Roblox built its fashion audience by selling digital Gucci and Burberry bags. Now, you can buy physical clothes and beauty products without leaving the platform — starting with Fenty Beauty.

Roblox just rolled out a feature that lets creators sell real-world merchandise directly inside their games. Through its new ...

Last September, Roblox announced that creators would soon be able to sell physical items in experiences thanks to a partnership with Shopify. Now, Roblox is making that integration available to ...