Cracker Barrel executives reportedly spoke to the White House and told Trump officials the president’s commentary convinced ...

Sales at Cracker Barrel Old Country Store took a hit from the political firestorm that emerged after the chain updated its ...

Cracker Barrel’s logo reversal highlights social media’s impact on sales and brand strategy. Explore key insights on CBRL’s ...

But the controversy continued. On Tuesday morning, Trump said via Truth Social that Cracker Barrel “should go back to the old ...

Cracker Barrel suffered a hit to sales after it unveiled its “woke” new logo – which faced heated backlash from customers ...

The restaurant chain wanted to revive sales with a new logo and appearance, but relented after many patrons – and President Trump – complained ...

It’s not just Cracker Barrel’s ill-fated logo change that has been irking customers — as corporate bean counters this year ...

The restaurant chain's new CEO, Julie Felss Masino, laid out the argument to investors last year: Cracker Barrel’s customer traffic was down 16% compared to 2019. Research showed consumers thought the ...

The chain only remodeled four stores before deciding to discontinue its reimage efforts, which drew the ire of loyal ...

Cracker Barrel ultimately reversed course after the backlash, but it took the restaurant chain roughly a week before it did ...