If you’ve been following the buzz around Generative Engine Optimization, or “GEO,” you’ve probably seen some wild claims. “AI ...

Google Ads now lets Android App campaigns optimise bidding for view-through conversions, showing a shift toward video-driven performance.

The advertising market is incredibly strong.

As AI reduces clicks and fragments discovery, share of search offers a clearer signal of brand demand and competitive momentum.

A Reuters reporter created ads promising unrealistic investment returns and easily placed them on Meta's social media ...

As consumer preferences evolve, small businesses can use these tips in the new year to evolve with them.

Police renewed their search for the gunman who killed two Brown University students and wounded nine others after they ...

After what headhunter Suzie Walker describes as the most challenging job market in three decades, the tide may finally be ...

Real-time measurement is key when proving how marketing is actually driving results for stakeholders and patients.

Threat actors are now using paid search ads on Google to spread conversations with ChatGPT and Grok that appear to provide ...

When AI delivers bad answers, it’s reflecting your messy data. Here’s how to build a disciplined data foundation that drives ...

Home-listings stocks slide after Google tests homes-for-sale ads atop search results, raising concerns over competition with ...