Google Ads now lets Android App campaigns optimise bidding for view-through conversions, showing a shift toward video-driven ...

If you’ve been following the buzz around Generative Engine Optimization, or “GEO,” you’ve probably seen some wild claims. “AI ...

Sergey Brin, Google co-founder, says Google was slow to scale AI and cautious about chatbots because they say 'dumb things.' ...

Axelson first joined Kirkland’s Integrity Marketing with an emphasis on sales, where he gained a solid understanding of the ...

The Trade Desk is still working through some internal problems.

A company named around “SEO” is now tethered to a term that no longer reflects the full breadth of modern discovery work.

As AI reduces clicks and fragments discovery, share of search offers a clearer signal of brand demand and competitive ...

When AI delivers bad answers, it’s reflecting your messy data. Here’s how to build a disciplined data foundation that drives ...

Industry experts offer their opinions on what we should be focusing on to guide us through this next phase of SEO development ...

Your competitive advantage comes from standing out. By investing in these four marketing trends, you’ll create a presence ...