The Sonic brand now generates over $1 billion in revenue per year from licensing alone. Sonic the Hedgehog is taking a ...

Today, publisher SEGA announced a brand-new ad and fan campaign to coincide with another year of rattitude hedgehog greatness ...

SEGA and Red Bull have come together for a brand-new fan celebration film for Sonic The Hedgehog called Racing Around the World ...

Update [Wed 21st May 2025, 7pm]: Following some teaser posts on social media earlier this week, Sega has now officially unveiled its Sonic Racing Around the World brand campaign - an entire year ...

SEGA Unveils Brand New Sonic the Hedgehog™ Fan Celebration with “Racing Around the World” Sonic Team partners with Red Bull to launch brand campaign with thrilling stunt rac ...

SEGA and Sonic Team have announced Racing Around The World, a brand campaign that dedicates this year to the blue blur's trademark characteristics of speed ...

Vice President of SEGA/ATLUS Brand Marketing. “Our partnership with Red Bull delivers a thrilling stunt racing film that brings key elements from the Sonic universe to life for fans worldwide. We hope ...

Sure, it may seem pretty run-of-the-mill nowadays, but it cannot be overstated how big of a deal it was seeing Sonic join the ...

SEGA kicks off Fan celebration with Racing Around The World event. Sega is collaborating with other companies to celebrate Sonic The Hedgehog.

Red Bull has signed on to be the official energy drink sponsor for all DreamHack events for the next few years, starting with ...

As the Nintendo Switch 2 prepares to launch, its list of third-party games grows, including a trio of Sega and Atlus games ...