Agentic AI is a swiftly emerging evolution of artificial intelligence that’s changing the game, with ever more autonomous and ...

When I sat down to interview Jenny and Taylor Frankel in late September, Nudestix was at a pivotal moment in its history. Just a few days earlier, the mother-and-daughter beauty duo had announced that ...

Inspired by makeup artist Nina Park, kissable semi-matte lips are everywhere this season. Here’s how to get the look.

Vintage 1976 makeup tutorial featuring L'Oreal Paris and NYX products. Follow along to recreate this classic retro look!

Sephora will bring SEPHORiA to Los Angeles for the first time since 2019. The two-day event will feature more than 50 unique ...

The Sephoria weekend event in March 2026 will host dozens of brands in a ‘beauty multiverse’, and feature appearances from ...

Tom Ford’s Ultra Shine Lip Color lives on the glossy end of the lipstick spectrum with a high-shine finish that looks plush ...

To begin, consider your blush format. Edeme reaches for both cream and powder formulas, noting that creams tend to suit drier ...

Two makeup artists reveal their best tips and products to easily get the "Ralph Lauren Christmas" beauty look.

Flaunting luminous eyeshadow and rosy blush, the "House Tour" singer's beauty routine is worth a glance, whether you're looking to recreate or simply admire.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...