Qualified creators can earn money based on how often the ad-free videos are streamed. “Now, financial success and quality of your show aren’t at odds anymore — they are correlated,” said Spotify’s co-president and chief product and technology ...

The company will soon begin paying creators based on how much engagement their videos receive from paid subscribers. Automated ad breaks in videos will also be turned off for paid Spotify subscribers to encourage more consumption. Both of these changes go into effect starting January 2nd, 2025 in the US, UK, Australia, and Canada.