The company will soon begin paying creators based on how much engagement their videos receive from paid subscribers. Automated ad breaks in videos will also be turned off for paid Spotify subscribers to encourage more consumption. Both of these changes go into effect starting January 2nd, 2025 in the US, UK, Australia, and Canada.

Spotify users who do not want to pay for a subscription can still listen to music, podcasts and audiobooks for free with ads. Video creators earn a share of those ad revenues. Audio-only podcasts will still have ads for Premium users. Once a pure streaming ...