Bristol Myers Squibb has expanded its direct-to-consumer (DTC) sales of medicines in the US with the addition of its psoriasis therapy Sotyktu. All of the DTC channels offer discounts for people ...
The pharma industry is embracing Direct-To-Consumer (DTC) selling of medicines in the US, and industry organisation PhRMA has stepped in to help cut out the middlemen in the supply chain. Pharma, ...