Luxury brands are moving away from segmenting customers by nationality and geography, focusing instead on shared tastes and ...
AI-generated personas can assist in brainstorming with a hypothetical HCP, validate test queries for medical information ...
Business.com on MSN
Aim and fire! How to identify your target audience
Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market ...
Gulf Business on MSN
Red Sea Global’s Brett Armitage on sustainability, authenticity and transformative experiences
The group head of Global Branding and Marketing at Red Sea Global, on how story telling, collaboration and transformative guest journeys are placing the destination at the forefront of sustainable, hu ...
Serious segmentation is not a mere snapshot of the market. It plots and overlays multiple layers: data on strategic human ...
That’s the power of agentic AI: It scales intuition, turning raw data into human-like responsiveness. Used responsibly, it ...
Memory is better for event boundaries than for information throughout an event. For example, people might be more likely to ...
Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...
Is innovation inherently a hit-or-miss endeavor? Not if you understand why customers make the choices they do. by Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan For as long as we ...
In every recession marketers find themselves in poorly charted waters because no two downturns are exactly alike. However, in studying the marketing successes and failures of dozens of companies as ...
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