WhatsApp, long considered a sanctuary from ads, is now showing promotions in its Updates tab. Meta’s announcement brings status ads, channel promotions and paid subscriptions to the app. Private chats ...

Dettol, one of India’s most trusted hygiene brands, has elevated its personal care promise with the introduction of a 12-hour freshness~* across its much-loved Cologne Fresh~ and Lime Fresh* soap ...

Ads will appear in the Updates tab, however chats and private messages will remain end-to-end encrypted and free from ads.

It comes just weeks after Meta added its Meta AI tool to WhatsApp, an artitficial intelligence chatbot which cannot be removed or turned off. Meta is able to read any messages the AI is tagged in by ...

But people who have chosen to link their WhatsApp account to Facebook or Instagram will see more personalised ads. The new ad ...

Ads will appear exclusively in the ‘Updates tab on WhatsApp, which includes the Status and Channels features used by about ...

WhatsApp announced Monday it will introduce its boldest advertising features yet, marking a significant shift for the ...

Meta has announced it will begin showing advertisements in WhatsApp's Status feature, marking a significant shift for the ...

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 ...

WhatsApp is set to introduce advertisements within its messaging platform, a notable shift for the app known for its ad-free ...