Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long ...

Ferrero will acquire WK Kellogg in a $3.1B deal, adding top cereal brands like Frosted Flakes and Special K to its growing ...

WK Kellogg Co’s headquarters is in Battle Creek. After the transaction closes, Battle Creek will remain a core location for ...

Vassallo is disappointed in the potential sale, telling News Channel 3 that WK Kellogg is a longtime staple in town, and is what the "cereal city" was built off of. "I remember the stories of the ...

Ferrero, the Italian candy maker known for brands including Nutella and Kinder, has agreed to purchase U.S. cereal company WK Kellogg for $3.1 billion, according to reports. The Ferrero Group will ...

As Ferrero buys WK Kellogg for $3.1B, Battle Creek braces for change while officials hope the hometown cereal maker’s roots ...

BATTLE CREEK - The faster they finished, the sooner they would get to head to the 'world's longest breakfast table' to grab some cereal. That seemed to be the strategy for several of the winners ...

BATTLE CREEK, Mich. — There is much to celebrate in the Battle Creek community this weekend. Coinciding with the Battle Creek Cereal Sale was the Cereal Parade, which began and ended at the Kool ...

First celebrated in 1956, the National Cereal Festival provides an opportunity for attendees to celebrate the city’s history as a cornerstone of the cereal industry.

Jerry Seinfeld grew up envisioning Battle Creek, Michigan as a place of magic and wonder. “To me, it was the Emerald City from ‘The Wizard of Oz,’” he says. “That’s how I pictured ...