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Ferrero, corn flakes and Froot Loops

Ferrero Strikes Roughly $3 Billion Deal for Maker of Froot Loops, Frosted Flakes

The Italian candy maker behind Ferrero Rocher and Nutella is nearing a roughly $3 billion deal to buy the breakfast-cereal conglomerate WK Kellogg, according to people familiar with the matter. Ferrero,

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U.S. Corn Flakes Creator Kellogg Bought By Italian Candy Maker Ferrero For $3.1 Billion

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Ferrero to buy Froot Loops maker for $3.1bn – because who doesn’t want chocolate for breakfast?

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Italy’s Ferrero agrees to buy Kellogg in $3.1-billion deal

The acquisition will give Ferrero “scale and a stronger US foothold,” according to Bloomberg Intelligence analysts led by Jennifer Bartashus.

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WK Kellogg, based in Battle Creek, agrees to sale to Ferrero Rocher in $3.1B deal

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Nutella And Corn Flakes For Breakfast: The WK Kellogg-Ferrero Deal Explained

mlive on MSN2d

Nutella maker to buy Kellogg for $3.1B, hints at future in Battle Creek

The Kellogg cereal business, an iconic Michigan brand, is being sold to Ferrero, an Italian chocolate and sweets company.

Italy’s Ferrero agrees to buy cereal giant Kellogg in $4.7b deal

The deal combines the maker of Nutella with the company behind Froot Loops cereals, diversifying its chocolate-heavy portfolio at a time of high cocoa prices.