Ive is joining OpenAI, hoping to create another transformative piece of personal technology. Can lightning strike twice?

Jony Ive, Apple’s former head of design, will take over design at OpenAI after the Sam Altman-led company acquired Ive’s hardware startup in a deal valued at $6.5 billion, with the new pairing expected to unveil a product within the next year as a potential competitor to Ive’s former employer.

Jony Ive, the famed designer behind iconic Apple products, will join OpenAI to create devices with generative artificial intelligence capability.