Did you know that Coldplay’s current live show has a whole kiss-cam segment, like an NBA game? During Coldplay’s live show, stadium screens apparently show unsuspecting couples in the crowd, and then Chris Martin urges them to kiss.

The cringeworthy clip was from the British rock band’s show on Wednesday. It was not taken from a pre-performance kiss cam. Instead, it was part of an interactive back-and-forth between lead singer Chris Martin and the crowd, meaning the majority of eyes at Gillette Stadium—capable of holding more than 70,000 for concerts—were likely on them.