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Rosalía becomes New Balance's global ambassador, expanding her previous collaborations with fashion brands. The collaboration ...

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Now that the Spanish superstar is an official brand ambassador, her first task is to star in the athletic brand's film noir-style ads.

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New Balance has a new global ambassador in global superstar Rosalía.

Rosalía's choice fits with the positioning that New Balance seeks to project: a brand that challenges the established ...

Rosalía sits down with Harper’s Bazaar to speak on her partnership with New Balance, her relationship to sports and style, ...

Ramping up momentum for its latest campaign, New Balance has unveiled its latest ambassador: Rosalía. Since making her breakthrough with 2018’s ‘El Mal ...