MNTN basically Houdini’d one of the most complicated parts of advertising—getting great ads on TV—and made it incredibly simple,” Reynolds says. “Maximum Effort and I

The Austin-based company — that counts Hollywood star Ryan Reynolds as its chief creative officer — and the selling shareholders priced 11.7 million shares at $16 each, according to a statement Wednesday.

MNTN Inc, an ad-tech firm linked to Ryan Reynolds, listed its stock on the NYSE today after pricing shares at $16 in a closely watched IPO.