This Ramadan, Al-Futtaim Toyota and Memac Ogilvy have teamed together in an effort to redefine how consumers celebrate — by ...
"Integrated shopper marketing blends online and offline consumer experiences," says FLC Marketing Group, Ganesh Iyer.
As Fairmont embarks on its next phase of growth, Bacchus GCC will ensure that the brand’s stories of craftsmanship, culture, ...
Derek Green has led award-winning campaigns for global brands, including Verizon, Samsung, KFC, Novartis, P&G, Coca-Cola, ...
Memac Ogilvy's Ghassan Maraqa gives inputs to pressing topics the industry is contemplating such as culture, creativity, ...
The campaign positions Hyundai as an innovative, sustainable, and humane brand, and inspire people to feel connected during the holy month.
"Marketers still apply performance marketing KPIs to podcast ads, but it’s a different medium," Next Broadcast Media's Suzi Kuban said.
The KFC campaign, brought to life by TBWARaad, Hearts & Science, and PLG, used a multi-platform approach for maximum reach.
MMS' Content Solutions Director Elie Raad speaks to Campaign Middle East about how brands can resonate better with audiences during Ramadan.
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