B2B brands are using subject-matter experts in short-form video to build trust, boost engagement, and connect authentically ...

Artificial Intelligence - Although the use of AI-powered tools like ChatGPT has been growing rapidly in the US, that does not ...

Social Media Marketing - If employees make even small changes to the content they share on LinkedIn from their employers, ...

Artificial Intelligence - Reddit is the most cited source of information by popular AI-powered search and research tools like ...

Earlier this year (2025), OpenAI's GPT-4.5 achieved a groundbreaking feat: In controlled Turing Test scenarios, it was mistaken for a human 73% of the time when adopting a carefully crafted persona.

Congratulations! Your hard work has finally come to fruition in the form of a beautiful, functional, intelligent new website. You and your development team have dotted all the i's and crossed all the ...

The idea of a growth strategy in the B2B world might seem pretty self-explanatory, but leaders all too often only scratch the surface of what it should really entail. This isn't just your garden ...

All too often, the "About Us" page of a website is brushed aside, filled with a block of text about the company's history, and left to grow stale. Big mistake. Because aside from representing your ...

You should avoid using acronyms, emojis, memes, GIFs, and all-caps in your work emails if you want to come across as serious, intelligent, trustworthy, and professional to your co-workers, according ...

If you want to see one of the best examples of a great use of marketing theory, watch American Idol. For a long time now, we marketers have been using a “push” approach to new products. Expressions ...

Which high-growth, dynamic industries could transform the business landscape in the coming years? To find out, researchers at McKinsey & Company analyzed global data to identify "arenas of competition ...

Artificial intelligence gives CMOs a unique, career-changing opportunity to increase their strategic value and impact on business. But CMOs must act now to take marketing results to the next level.