Despite the availability of other tools like messaging, email is Gen Z's top choice for workplace communication, according to ...

Generative AI is transforming marketing organizations—creating new roles, flattening structures, and requiring a shift in ...

Which human resources tasks does AI make easier? Which ones is it not ready to handle? How do employees feel about AI being ...

LinkedIn’s Accelerate ad campaigns can improve cost per action by up to 42%, according to data from the professional social network. They do that by maximizing results with AI-powered targeting, ...

Catch up on select AI news and developments from the past week or so (in no particular order): Proposal would ban US states from regulating AI for a decade. A provision in a GOP budget bill would ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

Explore how B2B brands can align Marketing and Sales teams to create a seamless customer experience and boost campaign ...

Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to recent research from Ascend2. The report was based on data ...

Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...

Generative AI is more than just the latest buzzword; it's a fundamental shift that's shaking up the world of SEO faster than you can say "ChatGPT." As marketers and advertisers scramble to keep up, ...

Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, in essence you're ...

Discover the 5-stage Image Processing Maturity Model that transforms how brands optimize visuals online, from basic resizing ...