An analysis of narrative power in marketing, exploring mythmaking, ethical storytelling, and how B2B brands can shape meaning ...

Artificial Intelligence - Do marketers know terms related to AI search engine optimization like GEO, AEO, and LLMO? Which ...

When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say, “It won't leak in your pocket and embarrass you.” However, the company mistakenly thought the Spanish word “embarazar” ...

Webinars are powerful communication and promotional tools—perhaps the most effective method for effectively promoting a message to a target audience. No other method is more engaging, further-reaching ...

Marketing Content - Some 47% of B2B marketers plan to increase their use of original research and data-driven thought ...

B2B buyers increasingly rely on AI search tools to discover and evaluate vendors. Learn how AI-first search changes SEO and ...

This infographic explores how successful sales kickoffs tend to be built around five key design principles: alignment, ...

Half of American professionals say a strong personal brand mattered more than a strong resume in 2025. That's according to a survey conducted on behalf of Aurora University of 1,000 professionals in ...

For two decades, B2B marketing has optimized around predictable gatekeepers: search engines, social platforms, and professional networks. We built entire playbooks around ranking higher, nurturing ...

When you work as part of a team on managing social media—whether it's a team of 2 or 20—problems and mix-ups are bound to arise. Who decides what gets published? Who has permission to access a ...

Content marketing is a well-established discipline for generating inbound leads through keyword targeting and other methods. And since you're reading this on MarketingProfs, you probably don't need me ...

No matter how many emails you send, how many Facebook ads you post, how high you rank in Google search results—all those marketing tactics pale in success when compared with word-of-mouth marketing. A ...