Artificial Intelligence - Do marketers know terms related to AI search engine optimization like GEO, AEO, and LLMO? Which ...

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama ...

Catch up on select AI news and developments from the past week or so: IBM warns that data silos are slowing enterprise AI adoption. IBM says AI's biggest bottleneck is not model quality but fragmented ...

Sometimes, when you fix one problem... you create another. When Google introduced the Panda update in 2011, it helped steer the SEO industry away from link farms, keyword stuffing, and cloaking—and ...

Catch up on select AI news and developments from the past week or so: Google launches Gemini 3 and bakes it into search from Day One. Google has unveiled Gemini 3 and immediately wired it into its ...

The five most valuable global brands at the end of 2022 are all technology brands, according to recent research from Interbrand. The annual report was based on an in-depth analysis. The researchers ...

Marketing Content - Some 47% of B2B marketers plan to increase their use of original research and data-driven thought ...

Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.

Conversion rates for forms included on Web pages vary widely by the type of form being used, according to recent research by Formstack. The report was based on data for 650,000 businesses and ...

For better or worse, it's an online world now. The pandemic underscored and accelerated that truth, which means businesses of nearly every stripe must accept that their online presence is their ...

As the father of exploratory data analysis John Tukey once said, "The greatest value of a picture is when it forces us to notice what we never expected to see." That quote rings true in many aspects ...

In the previous article, we described how SaaS and recurring revenue growth does not operate within the traditional marketing funnel, but a more complex, bow-tie model. The Bow Tie model is depicted ...