Booking.com claims it is able to measure the incremental ROI of its social channels thanks to a “bespoke model” developed in ...

In her first role within the charity sector, Sonia Sudhakar is on a mission to drive Macmillan’s impact, income and connection with marginalised communities.

From CMOs being cut from brands to save on wages to why marketers ignore targeting at their peril, it’s been a busy week. Here is my take.

Despite all measures on GfK’s Consumer Confidence Index increasing in February, the way people view the general economic ...

The first UK insurer to publish its socio-economic pay gap data, Zurich embarked on a decade-long process of building trust ...

When we stop trying to fit someone else’s idea of how we ‘should’ be, we move from performative confidence towards something ...

While some firms are cutting senior marketing leaders, others see appointing their first CMO as a statement of intent in the ...

The FMCG giant claims it ads are being tested and optimised in days versus weeks – and at a tenth of the cost – thanks to AI.

While there’s no quick fix for imposter syndrome, businesses recognising the value of marketing and a greater sense of ...

Ironically it may have been a lack of promotion, not too much of it, that was Liquid Death’s problem. It makes sense for ...

When looking to drive long-lasting change marketers should start with the end in mind, have real clarity of mission and ...

After building clarity around its points of difference and overhauling its subscription model, Wild Nutrition believes now’s ...