Booking.com claims it is able to measure the incremental ROI of its social channels thanks to a “bespoke model” developed in ...

From CMOs being cut from brands to save on wages to why marketers ignore targeting at their peril, it’s been a busy week. Here is my take.

In her first role within the charity sector, Sonia Sudhakar is on a mission to drive Macmillan’s impact, income and ...

Despite all measures on GfK’s Consumer Confidence Index increasing in February, the way people view the general economic ...

The FMCG giant claims it ads are being tested and optimised in days versus weeks – and at a tenth of the cost – thanks to AI.

The first UK insurer to publish its socio-economic pay gap data, Zurich embarked on a decade-long process of building trust ...

While some firms are cutting senior marketing leaders, others see appointing their first CMO as a statement of intent in the ...

When we stop trying to fit someone else’s idea of how we ‘should’ be, we move from performative confidence towards something ...

Pressure to justify marketing investment to business leaders is becoming a “much more common theme” for UK B2B marketers, ...

While there’s no quick fix for imposter syndrome, businesses recognising the value of marketing and a greater sense of ...

Whether down to consolidation, a new CMO or a change in brand strategy, with marketers under increasing pressure to deliver ...

Worryingly even among the two-thirds of marketers who told Better Briefs they were clear on targeting when they briefed their ...