New York – September 11, 2025 – Warner Bros. Discovery and Nielsen, a global leader in audience measurement, data and ...

Nielsen analyzed the 2025 Emmy nominees to find out which titles and stars won over the most of U.S. TV audiences’ time.

The U.S. sports landscape is shifting. Success requires understanding fans beyond viewership. Nielsen's U.S. Sports Fan ...

The U.S. sports landscape is shifting. Success requires understanding fans beyond viewership. Nielsen’s U.S. Sports Fan ...

In fact, streaming drives 55.8% of total TV time for Hispanic viewers, surpassing the 46% for the rest of the U.S.

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Gracenote, the content data business unit of Nielsen, today announced the launch of a new product enabling TV platforms to ...

Nielsen is the first accredited national TV audience measurement provider for Big Data + Panel, which provides the ...

NEW YORK – August 26, 2025 – YouTube continued its streak as TV’s leading media distributor in July, which marked its sixth consecutive month atop Nielsen’s Media Distributor Gauge report. YouTube ...

The first half of 2025 has been eventful for marketers in Europe. AI use is on the rise, shaking up business as usual. 1 At the same time, economic uncertainty has many working with leaner advertising ...

New advanced audience integration provides interoperability, helps brands reach their audiences. NEW YORK – August 5, 2025 – Nielsen, a global leader in audience measurement, data and analytics, and ...

of an ad’s outcome and drives better business results for marketers, continuing Nielsen’s measurement innovation. NEW YORK, July 31, 2025 – Nielsen, a global leader in audience measurement, data, and ...