Dove, a personal care brand, has transformed itself into a global leader in beauty and self-esteem through its long-standing "Real Beauty" campaign, which has been pivotal in changing perceptions of ...

Explores how an evolving measurement approach, one that embraces real-world data nuances, can help marketers make confident decisions, even when perfect certainty isn’t possible. Marketers are ...

Global marketers perceive Amazon ads as under-indexing against attention delivery, but believe the platform offers a high degree of “quality of trust” and “innovation”, according to Kantar data ...

The three largest media owners in the world, Alphabet, Amazon and Meta, already control over half of the global ad market, excluding China, according to WARC Media's latest Q1 2025 global ad forecast.

This report summarises what we at WARC learned from Creative Impact 2025, and the wider Festival. As the pressure grows to sell creative brand-building to the C-suite, understanding how an ...

This report, based on Ascential’s "STEPIC" framework, examines the six dimensions of society, technology, economy, policy, industry and creativity, which helped lay the groundwork for the latest ...

WARC’s unparalleled expertise and 40-year track record in harmonising, aggregating, verifying and evaluating data, helps you optimise your media effectiveness.

The Indian middle class lives in contradiction: rooted yet ambitious, frugal yet premium-seeking; brands must decode this very duality to build meaningful connections.

Putting peer-reviewed, in-market GenAI synthetic research tools to the test by stacking process, inputs/outputs, insights, and directional strategy against traditional organic methodology.

Summarises current thinking about how to advertise effectively, given the current sense that advertising is not driving the growth it should be.

Tech brand Apple's "Shot on iPhone" campaign aimed to showcase the iPhone's camera capabilities and drive sales growth in the United States and globally.

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...