Between 2014 and 2024, linear TV ad spend worldwide declined by 27.5%, and its share of total cross-channel spend dropped 27pp. The largest brands in the world spend on average 38% of ad budgets on TV ...

The food industry today is being reshaped by a number of converging wellness trends in the United States, partly influenced by the vocal MAHA (Make America Healthy Again) movement – and it’s opening ...

The commercial impact of influencers is significant, but many brands struggle to effectively measure this impact beyond vanity metrics such as likes and views.

While the process of brand building is often approached in mechanistic ways, thinking in terms of adaptive cycles, as often seen in the natural world, could be highly beneficial. The process of ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. LIONS is brought to you by Informa Festivals which is a trading division of the Informa Group. The parent ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

The primary objectives for BeautyHub PRO were to drive substantial growth in key areas: Rapidly expand the user base to 1 million users, measured by sign-ups and app downloads. Achieve a 30% increase ...

Since Castlery launched a self-service digital tool that allows users to easily visualise interior design ideas, the furniture retailer has experienced a significant 30% increase in the average basket ...