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Global Ad Trends: The changing shape of TV

Between 2014 and 2024, linear TV ad spend worldwide declined by 27.5%, and its share of total cross-channel spend dropped 27pp. The largest brands in the world spend on average 38% of ad budgets on TV ...

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As the food industry has a MAHA moment, marketers are caught in the middle | WARC | The Feed

The food industry today is being reshaped by a number of converging wellness trends in the United States, partly influenced by the vocal MAHA (Make America Healthy Again) movement – and it’s opening ...

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How to measure the true impact of influencer marketing

The commercial impact of influencers is significant, but many brands struggle to effectively measure this impact beyond vanity metrics such as likes and views.

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Digital video ad spend growing much faster than other media, finds IAB | WARC | The Feed

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. LIONS is brought to you by Informa Festivals which is a trading division of the Informa Group. The parent ...

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The Gen Z attention revolution: Why your brand is already being filtered out

They're not distracted – they're discriminating. And if you're still chasing engagement metrics, you've already lost, argues Dig In’s Christopher Platt. I don't just study attention, I've spent years ...

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