Boyer did not anticipate the explosive reaction to the video he shot at the Gillette Stadium show. He brought his grandmother to the concert because she’s a big fan of Coldplay’s hit “Viva La Vida,” describing it as “the one song she wanted to hear live before she dies.”

A routine moment of crowdwork at a Coldplay concert went viral last week when a couple tried to avoid the spotlight after they were caught hugging on the jumbotron.

The incident's fallout has, of course, generated conversations about business ethics, corporate accountability and the repercussions that conflicts of interest among leadership can cause.