AMC started issuing more stock as soon as the share price took off. After a brief pause, the share count started skyrocketing ...

As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

The advertisements before movies are expected to get longer at AMC Cinemas. But it’s to combat one thing. The cinema chain is joining major competitors in running even more commercials starting in ...

As if waiting for a movie to start didn't take long enough, AMC Theaters has decided to add more commercials to films' ...

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

Despite AMC's belief that the pre-show ads will not have a negative impact on the customer, the move sparked outrage on ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...