Regal, Cinemark and AMC are offering specialty merchandise for 'How to Train Your Dragon.' Moviegoers flocking to see “How to Train Your Dragon” this summer can now bring home more than just memories ...

Cinemark is selling a detailed Toothless Popcorn Bucket for $39.95, spotlighting the fan-favorite Night Fury dragon as a keepsake collectible. AMC Theatres 'How to Train Your Dragon' popcorn bucket ...

As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

Alamo Drafthouse will release a popcorn bucket designed to resemble Superman’s iconic costume, complete with the red and yellow “S” shield emblem. The collectible will be available for purchase at the ...

Viral popcorn buckets have become the rage at cinemas—but theme parks were on the weird snack vehicle theme well before the ...

Superman is set to soar into theaters next month, but as you might suspect, the Superman rollout has already begun in earnest. That includes a variety of exclusive collectibles at theaters, and we’ve ...

We may earn a commission from links on this page. As it turns out, the Dune: Part Two sandworm-shaped monstrosity that AMC passed off as a popcorn bucket wasn’t the only one of its kind.

From the parking lot of the specialty shop in Colorado Springs ... who handcrafts labels for small and large bags and 3.5-gallon buckets of popcorn. The cheery buckets can be custom-designed ...

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