There was no shortage of people looking to show you how to understand and utilise social media in 2011. But the people that will have made an impact on their audience in that time will have approached ...

At B2B Marketing, we believe that becoming a commercial marketer is imperative to ROI success. Which is why we have outlined ...

Big B2C firms can weather the loss of a few customers. But for B2B, every potential customer counts. "Coca-Cola doesn't care if it loses a few customers to a rival," said Paul Gillin of Paul Gillin ...

As I wrote way back in 2007, there are plenty of things wrong with social media for B2B marketing. But in that post I also alluded to the fact that there are plenty of things right. Social media tools ...

The B2BMX 2026 sessions elevate the craft of modern B2B marketing that is equal parts high-impact learning & the exchange of ...

AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...

From rising ad prices to delayed campaigns, inflation isn’t just a consumer issue. Here’s what marketers need to know now. Rising costs everywhere. B2B marketers face mounting pressures from higher ...

Nowhere is the discrimination against B2B marketing more apparent than in the social media space. Not one blog on The Viral Garden’s Top 25 Marketing Blogs is focused on B2B marketing, and only two ...

If you work in B2B marketing, you already know the frustration. Tons of people land on your website, a small number actually ...