Next year will not be defined by one channel or one platform; it will be defined by whether B2B marketers accept a new ...

As AI hype fades, B2B companies are embedding intelligence into commerce systems to fix broken workflows and unlock real ...

ZoomInfo reports that 95% of enterprise AI projects fail to deliver ROI due to inadequate data infrastructure. Successful ...

Walnut reports 49% of tech executives report that AI is enabling marketing teams to own more of the buyer relationship.

Ecommerce businesses are often associated with selling directly to consumers—a model built on providing transparency, ...

Online shopping takes place around the clock and around the world. This global market for ecommerce transactions now accounts for a significant share of ...

ICPs alone fall short. Pair them with personas to create clearer targeting, sharper messaging and better performance across ...

To truly empower teams and drive revenue, organizations must provide them with real-time updates and actionable insights tailored to their specific accounts.

At B2B Marketing, we believe that becoming a commercial marketer is imperative to ROI success. Which is why we have outlined ...

Over $100 million deal strengthens AppDirect's position as the leading B2B commerce platform, adding connectivity and mobility to its unified lifecycle management platform of AI, software, hardware, ...

Traditional marketing automation is rules-based: send an email when a prospect downloads a white paper, retarget them after a webinar. Agentic AI goes much further. It can reconfigure strategies in ...

In a buyer-led world defined by AI, trust has become the driver of early buyer preference and long-term revenue.