This is due to the new Google search penalty for back button hijacking.

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Welcome to the week’s Pulse: updates affect what Google considers spam, what happens when you report it, and what agentic search looks like in practice. Here’s what matters for you and your work.

On June 15, Google will implement a new spam policy that will allow it to punish sites that interfere with your browser's back button. So-called “back button hijacking" is any behavior that interferes ...

Google will penalize sites that hijack the back button starting June 15, 2026, citing navigation abuses and user disruption. The enforcement targets back button hijacking, exit-intent overlays, ...

If you've ever tried to click the "back" button on your browser only to find yourself trapped in a loop or redirected to a sketchy spam page, relief is finally on the way. Google has announced that it ...

PCWorld reports that Google will penalize websites that hijack the browser’s back button, a manipulative practice that redirects users to unwanted pages or ads. This new spam policy violation, ...

Google is putting its foot down on "back button hijacking," an infamous deceptive practice where users are kept on a long loop of pressing the back button but are either not brought anywhere or ...